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Shows set up of a print piece.
Posted inPrinting

Printing: 9 Questions to Ask Printer Before Beginning a Project

Many problems and headaches can be avoided when undertaking a print project by consulting with your printer before the design process begins. Most commercial printers have dedicated sections on their…
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Posted inPrinting
Hand holding a theater program mock-up.
Posted inPrinting Understanding Terminology

Printing Terminology: Physical Mock-Up

A physical mock-up is a sample version of your final printed piece. A mock-up can be as simple as a digitally printed run-off of your business card or a full…
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Posted inPrinting, Understanding Terminology
A portrait oriented book, a landscape oriented book and a square shaped book.
Posted inBook Design and Printing Printing Understanding Terminology

Book Printing: Landscape, Portrait or Square

People have become familiar with the concept of landscape orientation (width is greater than height) and portrait orientation (height is greater than width) via the use of smartphones and tablets,…
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Posted inBook Design and Printing, Printing, Understanding Terminology
Two different colorful designed erasable boards with company logos and messages.
Posted inPromotional

Promotional Products: Magnetic Dry Erase Boards

One of the more useful and popular items your company or organization can offer as a promotional giveaway is a magnetic dry erase board. Affixed to the kitchen refrigerator, a…
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Posted inPromotional
A box wth spot varnish applied, highlighting curved letters.
Posted inPrinting Understanding Terminology

Print Terminology: Varnish Coatings

In previous posts we talked about two type of coatings (UV Coatings and Aqueous Coatings) that can be applied to a printed piece either as a flood coat or in…
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Posted inPrinting, Understanding Terminology
Three different business card magnets.
Posted inPrinting Promotional

Promotional: Business Card Magnets for Service Providers

Business cards are one of the fundamental elements of any professional service's identity. The universe of promotional products adds an element to business cards that is particularly useful for service…
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Posted inPrinting, Promotional
Paper using a gatefold and closed gatefold.
Posted inPrinting Understanding Terminology

Print Terminology: Gatefold

The gatefold method is a way of folding documents that creates a six-panel design: three panels on the front and three on the back. The left panel and right panels…
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Posted inPrinting, Understanding Terminology
Randomly arranged pile of book and magazine covers with spot UV applications.
Posted inBook Design and Printing Printing Understanding Terminology

Print Terminology: Self Cover and Plus Cover

In the printing industry, when multi-page documents are bound together, the end result or product is usually referred to as a book. Books, of course, usually have covers. A book…
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Posted inBook Design and Printing, Printing, Understanding Terminology
Smartphone with large QR code on it's screen, being held in a hand.
Posted inPrinting Promotional

Promotional: QR Codes and Downloading an App

As explained in Printing Terminology: QR Code: “QR codes are images composed of digital data that can be printed or placed on digital pages/screens. They are designed to be scannable,…
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Posted inPrinting, Promotional
Branded business identity pieces with same logo, color scheme and feelig.
Posted inPrinting Promotional

Three Common Branding Mistakes

As noted in a previous post (Importance of Branding) we defined branding as “The process of consistently applying and maintaining the critical components of an identity to all media through…
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Posted inPrinting, Promotional

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