Corporate Identity

Business Cardsintroduce yourself!

A business card is your most basic professional tool. It provides your contact information but that’s not all – it also creates an impression. If the card looks good with respect to design, layout, materials and quality of printing, the impression will be positive. If it fails on any or all of those metrics, the impression will be less-positive or actively negative. This applies both to you and to your company/organization.

Front and back of a mocked-up business card with a logo, name, address and contact information.

Numerous paper stock and printing options are available to create a premium business card. You can choose from coated and uncoated card stocks, custom finishes (laminated silk, suede, etc.), spot varnish, foil stamping, die-cutting, as well as custom shapes and sizes. While a standard business card is 3.5” x 2”, fold-over cards are quite common.

A lot of information gets packed into a small space on a business card; laying it out effectively is crucial.

Font choice is also critical.

Business identity (basics of branding) starts with your logo. Your business card, envelopes and letterhead should be designed to reflect the flavor and color-scheme of your logo.

Contact Prime Business Solutions if you need help with designing or printing your business card.

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