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Flash drives shaped like golf balls, pencils, bracelet and corkscrew.
Posted inPromotional

Tech-friendly Promotional Products

Promotional products inspire goodwill, increase brand awareness and serve as ongoing reminders about your products and services. The range of promotional products is vast, allowing for thoughtful targeting based on…
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Posted inPromotional
Branded business identity pieces with same logo, color scheme and feelig.
Posted inPrinting Promotional

The Importance of Branding

Branding is often confused, conflated or used interchangeably with identity, but branding encompasses more than just a company name or logo. What is Branding? In essence, branding can be thought…
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Posted inPrinting, Promotional
A large format printer with a large poster coming out.
Posted inPrinting Understanding Terminology

Printing Terminology: Large Format Printing

While standard-sized documents (e.g., 8.5” x 11”, 11” x 17”) or variations thereof comprise the bulk of printed material, there is often a need for items too big to be…
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Posted inPrinting, Understanding Terminology
Posted inPromotional

Eco-Friendly Promotional Products

Promotional products succeed when they evoke a feeling of pleasure, delight or interest in the recipient. A number of factors come into play when you're considering which items to choose,…
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Posted inPromotional
Smartphone with large QR code on it's screen, being held in a hand.
Posted inPromotional

Promotional: QR Codes and Surveys

As explained in Understanding Terminology: QR Code: “QR codes are images composed of digital data that can be printed or placed on digital pages/screens. They are designed to be scannable,…
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Posted inPromotional
Pile of white envelopes.
Posted inPrinting Understanding Terminology

Printing Terminology: C1S & C2S

People who work in printing sometimes have a tendency to toss industry-specific nomenclature around without regard as to whether those within earshot will understand or recognize the terminology — particularly,…
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Posted inPrinting, Understanding Terminology
Smartphone with large QR code on it's screen, being held in a hand.
Posted inPrinting Promotional

Promotional: QR Codes and URLs

QR codes add a dynamic component to printed items, whether they be on marketing materials (flyers, brochures, postcards, door hangers), business cards, posters, signs, labels, receipts; fabric/clothing, or objects like…
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Posted inPrinting, Promotional
Mailed piece with perforated section.
Posted inPrinting Understanding Terminology

Printing Terminology: Perforating

There was a list of corollaries to Murphy’s Law (“If anything can go wrong, it will go wrong.”) that made the rounds some years back that included the gem “The…
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Posted inPrinting, Understanding Terminology
Rows of t-shirts being screen-printed.
Posted inPrinting Understanding Terminology

Printing Terminology: Screen Printing

The term printing invariably invokes images from old newsreels, television shows and movies of paper being fed through large printing presses as the latest, breaking news in the local or…
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Posted inPrinting, Understanding Terminology
Smartphone with large QR code on it's screen, being held in a hand.
Posted inPrinting Promotional Understanding Terminology

Printing Terminology: QR Code

QR stands for “quick response” so QR codes are “quick response codes.” You're seeing them more and more out in the world — those square barcode-like boxes on menus, pages,…
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Posted inPrinting, Promotional, Understanding Terminology

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