Printing

image of postcards spread across a flat surface.

Print is the Cure for Digital Fatigue

We recently posted a three-part series on things to consider when designing and creating a direct mail campaign covering issues such as what colors and imagery/photography to use and what…

Printing, Promotional

A black screen referencing carbon black.

Printing

Carbon Black and the Printing Industry

Printing industry news website Printing Impressions (www.piworld.com) has a current article discussing a bill making its way through the New York State legislature to make packaging producers responsible for collection…

Printing

Printing Promotional

Designing for Direct Mail, Part III

In this final part of our three-part series on designing for direct mail we’re going to talk a little about the copy or content you write for your direct mail…

Printing, Promotional

Printing Promotional

Designing for Direct Mail, Part II

In the previous post, we talked about some questions you need to answer when you begin designing for a direct mail campaign. Today, we’ll talk about color: what colors mean…

Printing, Promotional

Printing Promotional

Designing for Direct Mail, Part I

Are you considering launching a direct mail campaign this year? If you’ve never taken part in a direct mail campaign or if you’re looking for ways to improve your responses,…

Printing, Promotional

Printing Understanding Terminology

Will Inkjet Presses Replace Offset Presses?

According to Canon, the number of commercial printers switching from offset presses to digital inkjet presses has been and is expected to keep growing at a steady pace of 8%…

Printing, Understanding Terminology

Photo of someone holding a smartphone reading an rfid tag.

Printing Understanding Terminology

The Importance of RFID to the Print Industry

With news that major retailers will soon (by mid-year 2024) require all merchandise tags/labels to incorporate RFID tags, the commercial printers are presented with an opportunity to grow by incorporating…

Printing, Understanding Terminology

Printing Promotional

It’s Not Too Late to Order Calendars for 2024!

Calendars imprinted with your business or organization’s logo make great holiday gifts. It’s not too late to order calendars for the new year. Calendars are available in a wide variety…

Printing, Promotional

Photo of hundreds of assorted labels/decals affixed to a wall.

Printing Promotional

Custom Labels: What to Ask Your Printer

Labels come in every size, shape and color combination imaginable with a variety of substrate, coating, and adhesive options. Also known as stickers and decals, labels are used for equally…

Printing, Promotional

Printing

Color Printing is More Affordable Than Ever!

High-speed digital color printing presses have made color printing more affordable than ever particularly for common print items like flyers, postcards, posters, brochures, program booklets, manuals, etc. Digital presses have…

Printing