Printing

Printing Terminology: Reverse Printing

In professional printing, reversing is a technique whereby ink is used to surround and outline graphics and/or text, while the paper itself provides the “color” of the item. It is…

Printing, Understanding Terminology

Smartphone with large QR code on it's screen, being held in a hand.

Printing Promotional

The Importance of Linking Print Marketing to the Web

Prior to the internet, tracking the effectiveness of print marketing campaigns was more of an art than a science. While it was possible to target specific demographics in a broad…

Printing, Promotional

Printing Understanding Terminology

Printing Terminology: Union Bugs

A union bug is a small label on a printed piece indicating the piece was printed in a unionized shop. They are nicknamed “bugs” because, due to their deliberately small…

Printing, Understanding Terminology

Printing

The Differences Between Flyers, Pamphlets & Brochures

Is a pamphlet the same thing as a brochure? Is a flyer another name for a pamphlet? While these print items share a few common characteristics, there are significant differences…

Printing

Printing Understanding Terminology

When to Use Matte or Uncoated Paper Stock

Matte and uncoated paper are sometimes (mistakenly) thought to be different names for the same kind of stock. It’s helpful to know the distinction between the two so as to…

Printing, Understanding Terminology

Printing

Checklist When Using Photographs in Print

Digital cameras and the internet have made hundreds of millions of photos easily accessible for use in print projects. When looking for photographs to use in your print project, here…

Printing

Samples of four different table tents, two horizontal and two vertical with different images on each.

Printing Promotional Understanding Terminology

Printing Terminology: Table Tents

There are printed items we encounter practically every day of our lives ranging from postcards and flyers to catalogs and magazines. Today we’ll talk about another item we frequently encounter:…

Printing, Promotional, Understanding Terminology

Printing

Why You Should Use Vector Graphics on your Trade Show Displays

Designing banners, backdrops and other displays for your trade show booth involves many considerations. But whatever combination of text, layout and imagery you choose for various elements, when it comes…

Printing

Things to Weigh When Choosing a Printing Company

If you’re looking to establish a long term relationship with a commercial printer, here are a few things to consider when making your choice: Customer Service In the past few…

Printing

Book Design and Printing Printing Understanding Terminology

Printing Terminology: Signatures

Like so many words in the English language, signature is a term that has a multiple meanings. To the average person, a signature is how you write your name when…

Book Design and Printing, Printing, Understanding Terminology