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Hand holding a theater program mock-up.
Posted inPrinting Understanding Terminology

Printing Terminology: Physical Mock-Up

A physical mock-up is a sample version of your final printed piece. A mock-up can be as simple as a digitally printed run-off of your business card or a full…
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Posted inPrinting, Understanding Terminology
A portrait oriented book, a landscape oriented book and a square shaped book.
Posted inBook Design and Printing Printing Understanding Terminology

Book Printing: Landscape, Portrait or Square

People have become familiar with the concept of landscape orientation (width is greater than height) and portrait orientation (height is greater than width) via the use of smartphones and tablets,…
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Posted inBook Design and Printing, Printing, Understanding Terminology
A box wth spot varnish applied, highlighting curved letters.
Posted inPrinting Understanding Terminology

Print Terminology: Varnish Coatings

In previous posts we talked about two type of coatings (UV Coatings and Aqueous Coatings) that can be applied to a printed piece either as a flood coat or in…
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Posted inPrinting, Understanding Terminology
Paper using a gatefold and closed gatefold.
Posted inPrinting Understanding Terminology

Print Terminology: Gatefold

The gatefold method is a way of folding documents that creates a six-panel design: three panels on the front and three on the back. The left panel and right panels…
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Posted inPrinting, Understanding Terminology
Randomly arranged pile of book and magazine covers with spot UV applications.
Posted inBook Design and Printing Printing Understanding Terminology

Print Terminology: Self Cover and Plus Cover

In the printing industry, when multi-page documents are bound together, the end result or product is usually referred to as a book. Books, of course, usually have covers. A book…
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Posted inBook Design and Printing, Printing, Understanding Terminology
A large format printer with a large poster coming out.
Posted inPrinting Understanding Terminology

Printing Terminology: Large Format Printing

While standard-sized documents (e.g., 8.5” x 11”, 11” x 17”) or variations thereof comprise the bulk of printed material, there is often a need for items too big to be…
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Posted inPrinting, Understanding Terminology
Pile of white envelopes.
Posted inPrinting Understanding Terminology

Printing Terminology: C1S & C2S

People who work in printing sometimes have a tendency to toss industry-specific nomenclature around without regard as to whether those within earshot will understand or recognize the terminology — particularly,…
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Posted inPrinting, Understanding Terminology
Mailed piece with perforated section.
Posted inPrinting Understanding Terminology

Printing Terminology: Perforating

There was a list of corollaries to Murphy’s Law (“If anything can go wrong, it will go wrong.”) that made the rounds some years back that included the gem “The…
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Posted inPrinting, Understanding Terminology
Rows of t-shirts being screen-printed.
Posted inPrinting Understanding Terminology

Printing Terminology: Screen Printing

The term printing invariably invokes images from old newsreels, television shows and movies of paper being fed through large printing presses as the latest, breaking news in the local or…
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Posted inPrinting, Understanding Terminology
Smartphone with large QR code on it's screen, being held in a hand.
Posted inPrinting Promotional Understanding Terminology

Printing Terminology: QR Code

QR stands for “quick response” so QR codes are “quick response codes.” You're seeing them more and more out in the world — those square barcode-like boxes on menus, pages,…
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Posted inPrinting, Promotional, Understanding Terminology

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