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Posted inPromotional

Promotional Products: Insulated Coolers and Lunch Bags

Popular promotional products are items that are both attractive and useful. When you're formulating your promotional product mix consider insulated coolers and lunchbags! They come in a wide range of…
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Posted inPromotional
Printing Terminology: Reverse Printing
Posted inPrinting Understanding Terminology

Printing Terminology: Reverse Printing

In professional printing, reversing is a technique whereby ink is used to surround and outline graphics and/or text, while the paper itself provides the “color” of the item. It is…
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Posted inPrinting, Understanding Terminology
Smartphone with large QR code on it's screen, being held in a hand.
Posted inPrinting Promotional

The Importance of Linking Print Marketing to the Web

Prior to the internet, tracking the effectiveness of print marketing campaigns was more of an art than a science. While it was possible to target specific demographics in a broad…
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Posted inPrinting, Promotional
Posted inPromotional

Promotional Apparel: Men’s Sweatshirts

When considering promotional apparel for trade shows and special events, sweatshirts are worth a look. Sweatshirts are useful, comfortable, durable and popular. Prime Business carries many sweatshirt options. Below is…
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Posted inPromotional
Stack of three perfect bound softback books.
Posted inBook Design and Printing Understanding Terminology

Book Printing: The Parts of a Book, Part III

Here’s our final installment naming and highlighting the different parts of a book. Afterword Similar to epilogues and postscripts, afterwords are found at the end or conclusion of the main…
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Posted inBook Design and Printing, Understanding Terminology
A stack of 6 hardback books with varied spines.
Posted inBook Design and Printing Understanding Terminology

Book Printing: The Parts of a Book, Part II

Today we’ll continue to highlight the different parts of a book. Preface Commonly found in non-fiction books, a preface (or introduction) is an essay outlining what topics will be discussed…
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Posted inBook Design and Printing, Understanding Terminology
Spines of a stack of books.
Posted inBook Design and Printing

Book Printing: The Parts of a Book, Part I

Ever since Gutenberg set modern printing methodology in motion in the mid-fifteenth century, books have been an indelible part of our lives. For many people, reading and acquiring books is…
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Posted inBook Design and Printing
Square and rectangular banners with colorful images.
Posted inPromotional

Tips for Designing Your Trade Show Banner(s)

Trade show appearances are investments and you want the strongest return you can get. Thus the layout and design of your booth/area and the elements you furnish the area with…
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Posted inPromotional
Political mailers with union bugs.
Posted inPrinting Understanding Terminology

Printing Terminology: Union Bugs

A union bug is a small label on a printed piece indicating the piece was printed in a unionized shop. They are nicknamed “bugs” because, due to their deliberately small…
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Posted inPrinting, Understanding Terminology
Sample of a colorful tri-fold brochure.
Posted inPrinting

The Differences Between Flyers, Pamphlets & Brochures

Is a pamphlet the same thing as a brochure? Is a flyer another name for a pamphlet? While these print items share a few common characteristics, there are significant differences…
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Posted inPrinting

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