Posted inPrinting
Printing: Metallic Inks
In the printing industry, there are what can be considered standard inks used in the majority of print applications. Chief among these are the CMYK inks (cyan, magenta, yellow, black)…
Posted inPrinting Promotional
Print Design: Analogous and Complementary Color Schemes
In Print Design: The Emotions of Color we discussed the emotional impacts of colors. As noted, when deciding on a color scheme for a printed piece, considerations include: Your target…
Posted inPrinting Promotional
Print Design: The Emotions of Color
Humans react to colors emotionally. Response to colors seems to be a mixture of heredity and environment in that certain cultures designate the meanings of colors differently; black represents sadness…
Posted inPrinting Understanding Terminology
Printing: RGB is Not CMYK!
When creating pieces for print while looking at a computer monitor all day long, it’s easy to forget the colors you’re viewing on screen do not reflect how those colors…
Posted inPrinting Promotional
Branding: Choosing Colors for Identity, Promotion and Packaging
Color plays an enormously significant role in how we perceive the world. Colors in the natural world inform us of the status of the weather, the season of the year,…
Posted inPrinting Understanding Terminology
Printing Terminology: Flexographic Printing
In previous posts we’ve talked about digital printing and offset printing. Today, we’ll talk about a third type of printing process known as flexographic printing. What is Flexographic Printing? In…
Posted inDocument Management
The Difference Between Document Management Systems and Electronic Document Management Systems
Businesses and organizations generate significant amounts of documents on a daily basis many of which are created by and/or shared among teams of employees. Keeping track of all the variations…
Posted inPrinting Understanding Terminology
Printing Technology: Flexible Perforating
Digital presses have made it possible to individually customize each printed piece as it passes through press in a process known as variable data printing [insert link to post 35…
Posted inPrinting
Printing Technology: What is a Toner-Based Press?
Offset printing presses use inks created by mixing color pigments with bases derived from either petroleum or soybeans. Such inks are often formulated with additional chemical additives to speed-up drying…
Posted inPrinting
Eco Friendly Options for Packaging
Recycled paper stocks are now widely available in a broad range of weights, colors and even textured finishes. Because coated paper stocks can’t be recycled, uncoated paper stocks are the…