In the printing industry, there are what can be considered standard inks used in the majority of print applications. Chief among these are the CMYK inks (cyan, magenta, yellow, black)…
In Print Design: The Emotions of Color we discussed the emotional impacts of colors. As noted, when deciding on a color scheme for a printed piece, considerations include: Your target…
Humans react to colors emotionally. Response to colors seems to be a mixture of heredity and environment in that certain cultures designate the meanings of colors differently; black represents sadness…
When creating pieces for print while looking at a computer monitor all day long, it’s easy to forget the colors you’re viewing on screen do not reflect how those colors…
Color plays an enormously significant role in how we perceive the world. Colors in the natural world inform us of the status of the weather, the season of the year,…
In previous posts we’ve talked about digital printing and offset printing. Today, we’ll talk about a third type of printing process known as flexographic printing. What is Flexographic Printing? In…
Businesses and organizations generate significant amounts of documents on a daily basis many of which are created by and/or shared among teams of employees. Keeping track of all the variations…
Digital presses have made it possible to individually customize each printed piece as it passes through press in a process known as variable data printing [insert link to post 35…
Offset printing presses use inks created by mixing color pigments with bases derived from either petroleum or soybeans. Such inks are often formulated with additional chemical additives to speed-up drying…
Recycled paper stocks are now widely available in a broad range of weights, colors and even textured finishes. Because coated paper stocks can’t be recycled, uncoated paper stocks are the…