Despite the prominence of the internet and smartphone technology that would suggest their days of usefulness are over, wall calendars continue to exist and can be found hanging in offices and homes everywhere. Wall calendars can be printed in a variety of sizes and types; feature full-color photography or artwork; and, can feature your company or organization’s logo, taglines, contact information, etc. Wall calendars make for great gifts to valued clients/customers or as giveaways to potential customers during promotional events.
Why Consider Printing a Wall Calendar?
Here a few reason why you should consider printing a wall calendar for the upcoming year:
Elevate Brand Awareness
Wall calendars are seen and used throughout an entire year providing a medium through which your company or organization’s identity can be reinforced and enhanced. Calendars can be directly about your company or organization by featuring photos of your products, facilities, personnel, etc. Or, by using thematic photography and artwork (e.g., landscapes, animals, astronomy, sports, etc.), you can associate your brand with imagery that evokes positive, pleasant feelings
Wall Calendars Are Useful
Besides being decorative, calendars do serve a useful, utilitarian purpose and are referred to frequently throughout the year. Thus, in addition to providing an ideal marketing medium, a calendar is perceived as having value in and of itself and will be appreciated by the recipient.
Wall Calendars Are Physical Objects
Unlike online calendars, a printed wall calendar doesn’t require computer or smartphone to view — it can be accessed at any time without restriction. As such, physical objects tend to be perceived as more permanent, real, and valuable.
Wall Calendars Enhance Brand Loyalty
A wall calendar gifted to clients/customers every year builds brand loyalty. Recipients anticipate receiving the new calendar and will remember from whom they received the gift.
Wall Calendars Can Be Printed in Numerous Styles and Formats
Calendars can be printed in a variety of sizes ranging from relatively small to large. They can be printed on one large sheet or feature each month on a separate sheet bound together with spiral/coil binding. Paper stocks can feature matte to high gloss finishes, remain uncoated, and can range from standard text weights to heavier card stocks. They can be printed in full-color or in combinations of spot colors, even single ink colors — whatever style and format best suits or matches your needs.
Get Ahead of the Game!
Make sure to get your wall calendars printed and distributed with plenty of time to spare before the end of the year. Waiting too long can mean a competitor’s calendar or a calendar purchased from a retail business will be chosen to hang on the wall instead of your calendar.
If you have any questions about Wall Calendars, give us a call at 330-597-8560. We’re happy to help you get the most out of your printing project.