Launching a new restaurant business is a huge undertaking requiring months (or years) of planning and due diligence. Assessing the types of printed materials needed for a successful opening is a key part of the planning process. Here’s a list of printed items to consider for your restaurant operations:
Business Identity Materials
Every restaurant needs basic business identity materials like business cards, letterhead and matching envelopes. These items can be printed in advance of the restaurant opening and used to promote the new business via press releases on company letterhead and business cards distributed widely to heighten awareness of the new enterprise.
Menus
Menus are the lifeblood and raison d’être of a restaurant. Printed menus can range from a single sheet of paper (printed on one or two sides) to elaborate, leather-bound booklets. The type and style of menu to print can be gauged by the number of food selections to be offered and the price of the selections which will reflect the demographics of the desired or targeted customer base.
Table Tents and Flip Books
In addition to a menu, table tents and flip books enable restaurants to promote featured menu items or drink/beverage offerings and specialties.
Order Pads
While many restaurants have adapted all electronic ordering systems with servers using iPads or tablets to take orders, paper order pads are still popular and less costly to implement.
Other Printed Promotional Items
Prior to and after a new restaurant opens, it’s important to get the word out to let the community know of your existence. Here are few suggestions for other printed promotional items to consider:
- Door Hangers – Door hangers are great for targeting specific geographic areas and can include a discount coupon or offer redeemed via a QR code.
- Postcards – Conduct a postcard campaign to heighten awareness and deliver introductory coupons or offers.
- Flyers – Flyers are generally inexpensive and can be easily distributed to potential customers.
- Posters – A poster can provide a large visual space to make, for instance, a grand opening announcement or marketing message.
If you have any questions about Print Materials for Restaurants, give us a call at 330-597-8560. We’re happy to help you get the most out of your printing project.
Photo by Stella de Smit
