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Curved strips of color moving from yellow at bottome, through orange, pink, red, blue, green, purple.
Posted inPrinting Promotional

Branding: Choosing Colors for Identity, Promotion and Packaging

Color plays an enormously significant role in how we perceive the world. Colors in the natural world inform us of the status of the weather, the season of the year,…
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Posted inPrinting, Promotional
Mailbox.
Posted inPromotional

Printing Terminology: What is Householding?

As postage rates have risen in the past few years, looking for ways to save on mailing costs has become a priority for many businesses. One such way to save…
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Posted inPromotional
Image of hot cinnamon rolls.
Posted inPrinting Promotional

Printing Technology: Scratch-n-Sniff

Scratch-n-sniff (sometimes called rub-n-sniff) technology that can embed odors into a printed piece has been around for several decades but was limited in the types of odors/scents that could be…
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Posted inPrinting, Promotional
Example of a holographic affect on a postcard.
Posted inPrinting Promotional

Printing Technology: Holograms and Holographic Effects

Hologram technology has been around for several decades. In recent years, holograms have been appearing on currency, credit/debit cards, and business or personal checks as extra security measures to thwart…
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Posted inPrinting, Promotional
A Restaurant menu.
Posted inPrinting Promotional

Print Materials for New Restaurants

Launching a new restaurant business is a huge undertaking requiring months (or years) of planning and due diligence. Assessing the types of printed materials needed for a successful opening is…
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Posted inPrinting, Promotional
Four versions of a wall calendar.
Posted inPrinting Promotional

Promotional: Wall Calendars

Despite the prominence of the internet and smartphone technology that would suggest their days of usefulness are over, wall calendars continue to exist and can be found hanging in offices…
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Posted inPrinting, Promotional
Ec-Ohio logo in different sizes.
Posted inPrinting Promotional

Branding: Things to Consider When Designing a New Logo

Whether you’re looking to update an existing company/organization logo or if you’re launching a new business, subsidiary business or product line, here are a few things to consider before designing…
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Posted inPrinting, Promotional
Several branded promotional items: t-shirt, mug, water bottle, bag.
Posted inPromotional

Promotional: New Customer Appreciation Kits

Acquiring new customers is the never-ending goal of all businesses. Depending on the nature of the business, on one end of the continuum, new customer acquisitions can take virtually no…
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Posted inPromotional
Several customized notepads.
Posted inPrinting Promotional

Notepads Make Great Givaways!

Promotional products (also known as advertising specialties) provided as gifts or handouts by companies or organizations to current or potential clients/customers are effective tools for raising and maintaining brand awareness.…
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Posted inPrinting, Promotional
Five sample growth charts with varied designs.
Posted inPrinting Promotional

Printing/Promotional: Child Growth Charts

For anyone who’s ever purchased a century home, it’s not uncommon to find penciled marks and names on a door jamb indicating the growth progress of a child (or children)…
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Posted inPrinting, Promotional

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